Although running a sales organization can be quite profitable, the high market competition makes it a bit difficult for managers to actually reach the level of success and increased profit they desire. The extensive range of tasks and responsibilities the departments of a sales enterprise have to handle on a daily basis make it hard for the staff to reach a peek level of in-house productivity. If you have been seeking solutions to improve the way your business is currently managed, resorting to a comprehensive system might be the answer you were looking for. Cloud CRM has already become an extremely popular choice among sales organizations, and the following factors could determine you to implement such as system yourself:
Enhanced customer satisfaction
- Customer data base with a 360 degrees view
- Effective communication channel throughout departments
- Service level, knowledge, service catalog, business process and incident and case management
Regardless how small or big your sales organization might be, its success depends entirely on the customer. Managing to respond to inquires in a timely manner, to provide your customers with the support and assistance they want, to be aware of their requirements and needs, can be quite difficult without any tool that enables effective communication between departments and easy access to relevant customer data. A CRM system simplifies the reach of important client information whenever dealing with a customer inquire, and also gives both your marketing and sales department the possibility of maintaining a coordinated level of service. All of these factors will contribute to the enhancement of customer satisfaction, which will automatically impact profit, both long term and short term.
Cost savings
Whether you choose to go with a cloud CRM system from bpm’ online, or you resort to another vendor, such as Workforce Manager, a good system will also allow you to cut down on expenses. Because in comparison with traditional systems that require constant updates and IT support, the cloud option is more versatile and easy to use. You will manage to reduce costs, which can only come as another plus.
- Different levels of access under various price ranges
- Affordable implementation
- No necessary IT support
- Low maintenance costs
Marketing benefits
The marketing department of your organization is equally important as the sales department, but expecting from your staff to handle effectively client retention as well as lead generation without any extra support would be unrealistically of you. The right cloud CRM software product will come equipped with an impressive range of features that will soon become indispensable to your marketing team.
- The segmentation of customer database
- Automating different marketing campaigns
- Lead distribution
- Lead generation
- Automated email marketing
- Effective management of upcoming marketing events
- Campaign integration possibilities
Your marketing department will no longer be responsible of handling time consuming routine processes, marketing via email campaigns can be generated automatically, and the staff will have access to essential customer data that can be used in the creation of more effective marketing strategies. All of these details will enable the team to work much faster and the outcomes of your marketing moves will increase in effectiveness.
On-the-go access
Having the possibility to access important information whenever you need it, regardless of location or time can influence the productivity of your staff in a positive way. Cloud base CRM systems give you the opportunity to log in from anywhere, so you are no longer tied down to the office environment in order to obtain data accessibility, detail that will come in handy in various situations. On-the-go access is one of the first and strongest advantages that catch the interests of sales enterprise owners.
Easy recovery in case of disasters
Dealing with an accident that leads to the malfunctions of your in-house systems and thus to the loss of all client information is certainly something that could ruin your organization. If by any chance, your IT department faces a major problem and you are unable to access any data until the issue is resolved, the productivity level will decrease significantly, and profit lowering and customer complaints will be the natural outcomes. With cloud based CRM, an IT disaster will not influence negatively your enterprise, because your data can be instantly recovered from the cloud. Onsite deployment certainly involves a lot of risks, in comparison with the cloud alternative.
These are the main advantages associated with cloud based CRM software, and as you can see, such a system can truly revolutionize the way your enterprise is currently running. Because the number of responsibilities you are currently dealing with might exceed your workforce capabilities resorting to a useful tool of this kind can make all the difference. Now that you are aware of the pros of implementing such a software product, what it is left to be done is choosing a reliable vendor. One option you cannot go wrong with is bpm’ online.
