Google’s Business Profile, formerly known as Google My Business, is one of the most powerful advertising tools at your disposal. Not only does it help local businesses gain credibility and create connections with customers, it gives you access to new opportunities and empowers your brand presence in ways you may never have imagined before. With so many benefits, it’s no wonder why so many businesses are switching to Google Business Profiles. This beginner’s guide from the SEO Sydney experts is here to tell you all about it.
What is Google Business Profile?
Google Business Profile is a free service for small businesses that lets them create and manage their listing on Google Search and Maps. With your own business profile, you can:
- Add your address and phone number so that people can easily find you when they search for businesses in your area.
- Add photos of the inside or outside of your business.
- Share customer testimonials, upcoming events, promotions, hours of operation, and more.
Boosting visibility with a more detailed description of what you offer will help prospective customers better understand what sets your business apart from others nearby.
How Google Business Profile Benefits Businesses?
Bigger Visibility Online
You want people to find you on the internet, right? Your business’ Google Business Profile is one of the best ways to make this happen. The benefits are endless with a Google Business Profile. You can get your company in front of potential customers who might not know about your products or services. And by sharing important information like hours of operation and contact details, customers will know how to reach out. By setting up your profile, you can have an enormous impact on how many new eyes see what you have to offer. This further enhances your SEO Sydney over time.
A Listing in Maps (Yes, Maps!)
You may not know this, but your Google business profile appears in the Maps search results for your area. This means that potential customers will find you without even having to type anything into the search bar. When someone maps directions from their current location to yours, it will list your business along with other places and services that may be nearby. Plus, you can add a map pin with a link to your website from your GBP and you’ll be able to track how many people clicked on it!
Customer Service Reimagined!
Google’s GBP is a great tool for making customer service easier. If someone has an issue with your business or a general query about your services, they can send you a message and you can respond to them on GBP. This way, the customer doesn’t have to wait for an email reply from you or call your office, which will save them time in getting their problem solved. Plus, if there’s something about the customer’s message you want to know more about, it’s easy to ask them to provide further information on GBP.
More Local Traffic:
A Google business profile is the gateway to a new world of traffic. It’s a simple way to list your business information for those who want to find your store on the internet. The more information you provide in your listing, the more chances people will be able to find you and become a customer. In other words, the business profile is essentially free advertising! A lot of people have found success in using this platform because it is easy-to-use, and gives them the ability to post new updates whenever necessary.
Gain Insights & Statistics:
The GBP dashboard offers a one-stop-shop for all your business data needs. From managing your online listings to obtaining user insights, the dashboard is an invaluable tool that can help you make informed decisions about your marketing and optimise your business for success. It provides insights like clicks, impressions, and audience demographics on your profile, posts, and photos. If you’re looking to promote a product or service, this will be especially helpful in determining where to invest your time and money in promoting it on social media channels.
Earn Trust:
Having a trustworthy business is crucial for your success. After all, trust is the foundation of any successful business. If a customer has no trust in you or your company, they will not be back. Customer reviews on GBP will give an idea as to what they can expect from your business.
Google Business Profile is one of the most important aspects of your business’s online presence, but many business owners don’t fully take advantage of what this profile can do for them. Should you need assistance in setting up your profile or managing it, talk to a reputable SEO company Sydney right now.
